Color theory is the foundation of every great design. It’s the science and art of using color effectively — balancing hue, saturation, and brightness to evoke emotions, guide attention, and communicate meaning.
Designers use the color wheel to understand how colors interact. Primary colors (red, blue, yellow) form the base. Secondary and tertiary colors emerge from their combinations, helping designers create harmonious palettes.
Complementary and analogous color schemes help create visual interest or calmness. The psychology behind colors can dramatically affect branding — for instance, blue conveys trust, while red evokes energy.
When designing websites or logos, always test color combinations for accessibility using ColorsPick tools.
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